Ficha del artículo

Tipo - Type: Review article

Título - Title

Síntesis sobre la definición, funciones y elementos básicos del concepto de modelo de negocio

Synthesis of the definition, functions and basic elements of the business model

Autoría - Creator

Resumen

En el presente trabajo se busca sintetizar aspectos concretos relacionados a los modelos de negocio: su definición, sus funciones y los elementos que lo conforman. Se parte de la premisa de que no existe un consenso sobre la definición, funciones y elementos de modelo de negocio por parte de la comunidad académica actual; sin embargo, sobresalen ciertas posturas que permiten entender a dicha variable desde diversos enfoques. En función de lo anterior, se llevó a cabo una investigación documental mediante la cual se revisó y sintetizó la literatura consultada. Con base a los resultados se propone una definición del concepto modelo de negocio, así como los elementos básicos que lo conforman.

Abstract

This paper seeks to synthesize specific aspects related to business models: its definition, its functions and elements that comprise it. It is assumed that there is no consensus on the definition of business model by the current academic community; however, certain positions stand for understanding that variable from different approaches. Based on the latter, a documentary research was conducted by which the reviewed literature was synthetized. Based on the results, a definition of the business model concept and its basic elements are proposed.

Palabras Clave

empresa, gestión, modelos de negocio ⓘ

Keyword

enterprises, management, business model ⓘ - ⓘ - ⓘ

Bibliografía - acceso a la indexación de cada trabajo en Scholar Google

AFUAH, A. y TUCCI, C., 2003. Internet Business Models and Strategies. Boston: McGraw-Hill.

ALT, R. y ZIMMERMANN, H.-D., 2001. Preface: introduction to special section–business models. Electronic markets, vol. 11, no. 1, pp. 3-9. ISSN 1019-6781.

AMIT, R. y ZOTT, C., 2001. Value creation in e‐business. Strategic Management Journal, vol. 22, no. 6‐7, pp. 493-520.

AMIT, R., ZOTT, C. y PEARSON, A., 2012. Creating value through business model innovation. MIT Sloan Management Review, vol. 53, pp. 41.

APPLEGATE, L.M., 2001. E-business Models: Making sense of the Internet business landscape. Information technology and the future enterprise: New models for managers, pp. 49-94.

BADEN-FULLER, C. y MORGAN, M.S., 2010. Business models as models. Long Range Planning, vol. 43, no. 2, pp. 156-171.

BELLMAN, R., CLARK, C.E., MALCOLM, D.G., CRAFT, C.J. y RICCIARDI, F.M., 1957. On the construction of a multi-stage, multi-person business game. Operations Research, vol. 5, no. 4, pp. 469-503. ISSN 0030-364X.

BENJAMIN, E., 2016. 12 Surprising reasons why startups fail. Incredibly [en línea]. Disponible en: https://www.credibly.com/incredibly/12-surprising-reasons-why-startups-fail/.

BREA-SOLÍS, H., CASADESUS-MASANELL, R. y GRIFELL-TATJÉ, E., 2015. Business Model Evaluation: Quantifying Walmart’s Sources of Advantage. Strategic Entrepreneurship Journal [en línea], vol. 9, no. 1, pp. 12-33. DOI 10.1002/sej.1190. Disponible en:

http://dx.doi.org/10.1002/sej.1190.

CASADESUS-MASANELL, R. y RICART, J.E., 2010. From strategy to business models and onto tactics. Long range planning, vol. 43, no. 2, pp. 195-215. ISSN 0024-6301.

CBINSIGHTS, 2016. Top 20 reasons startups fail [en línea]. 2016. S.l.: s.n. Disponible en: https://www.cbinsights.com/research-reports/The-20-Reasons-Startups-Fail.pdf.

CHESBROUGH, H. y ROSENBLOOM, R.S., 2002. The role of the business model in capturing value from innovation: evidence from Xerox Corporation’s technology spin‐off companies. Industrial and corporate change, vol. 11, no. 3, pp. 529-555.

DEMIL, B. y LECOCQ, X., 2010. Business model evolution: in search of dynamic consistency. Long range planning, vol. 43, no. 2, pp. 227-246. ISSN 0024-6301.

DONATH, R., KALAKOTA, R. y CERF, B.S., 1999. Taming e-business models. ISBM business marketing web consortium, vol. 3, no. 1, pp. 1-24.

DOZ, Y.L. y KOSONEN, M., 2010. Embedding strategic agility: A leadership agenda for accelerating business model renewal. Long range planning, vol. 43, no. 2, pp. 370-382. ISSN 0024-6301.

DUBOSSON‐TORBAY, M., OSTERWALDER, A. y PIGNEUR, Y., 2002. E‐business model design, classification, and measurements. Thunderbird International Business Review, vol. 44, no. 1, pp. 5-23. ISSN 1520-6874.

GAMBARDELLA, A. y MCGAHAN, A.M., 2010. Business-model innovation: General purpose technologies and their implications for industry structure. Long range planning, vol. 43, no. 2, pp. 262-271. ISSN 0024-6301.

GORDIJN, J. y AKKERMANS, H., 2001. Designing and evaluating e-business models. IEEE intelligent Systems, no. 4, pp. 11-17. ISSN 1541-1672.

HAMMEL, G., 2000. Leading the Revolution. Boston: Harvard University Press.

HEDMAN, J. y KALLING, T., 2003. The business model concept: theoretical underpinnings and empirical illustrations. European Journal of Information Systems, vol. 12, no. 1, pp. 49-59.

HOQUE, F., 2002. The Alignment Effect: How to get real business value out of technology. S.l.: Ft Press. ISBN 0130449393.

JOHNSON, M.W., CHRISTENSEN, C.M. y KAGERMANN, H., 2008. Reinventing your business model. Harvard business review, vol. 86, no. 12, pp. 57-68.

KLANG, D., WALLNÖFER, M. y HACKLIN, F., 2014. The business model paradox: A systematic review and exploration of antecedents. International Journal of Management Reviews, vol. 16, no. 4, pp. 454-478. ISSN 1468-2370.

LINDER, J. y CANTRELL, S., 2000. Changing business models: Surveying the landscape. Aeeenture Institute for Strategic Change,

MAHADEVAN, B., 2000. Business models for Internet-based e-commerce: An anatomy. California management review, vol. 42, no. 4, pp. 55-69. ISSN 0008-1256.

MORRIS, M., SCHINDEHUTTE, M. y ALLEN, J., 2005. The entrepreneur’s business model: toward a unified perspective. Journal of business research, vol. 58, no. 6, pp. 726-735.

OSTERWALDER, A. y PIGNEUR, Y., 2013. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers [en línea]. S.l.: Wiley. ISBN 9781118656402. Disponible en: https://books.google.com.mx/books?id=L3TnC7ZAWAsC.

OSTERWALDER, A., PIGNEUR, Y. y TUCCI, C.L., 2005. Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems, vol. 16, no. 1, pp. 1-25.

PETROVIC, O., KITTL, C. y TEKSTEN, R.D., 2001. Developing business models for ebusiness. Available at SSRN 1658505,

PORTER, M.E., 1985. Competitive advantage: creating and sustaining superior performance. New york,

RAYPORT, J.F. y JAWORSKI, B.J., 2001. e-Commerce. New York: McGraw-Hill/Irwin.

RICHARDSON, J., 2008. The business model: an integrative framework for strategy execution. Strategic change, vol. 17, no. 5‐6, pp. 133-144. ISSN 1099-1697.

SHAFER, S.M., SMITH, H.J. y LINDER, J.C., 2005. The power of business models. Business horizons, vol. 48, no. 3, pp. 199-207. ISSN 0007-6813.

SKOK, D., 2010. Why Startups fail. For Entrepreneurs [en línea]. Disponible en: http://www.forentrepreneurs.com/why-startups-fail/.

STÄHLER, P., 2002. Business models as an unit of analysis for strategizing. International Workshop on Business Models, Lausanne, Switzerland. S.l.: s.n., pp. 4-5.

TEECE, D.J., 2010. Business models, business strategy and innovation. Long range planning, vol. 43, no. 2, pp. 172-194. ISSN 0024-6301.

TIMMERS, P., 1998. Business models for electronic markets. Electronic markets, vol. 8, no. 2, pp. 3-8. ISSN 1019-6781.

VAN DER VORST, J.G.A.J., VAN DONGEN, S., NOUGUIER, S. y HILHORST, R., 2002. E-business initiatives in food supply chains; definition and typology of electronic business models. International Journal of Logistics, vol. 5, no. 2, pp. 119-138. ISSN 1367-5567.

WAGNER, E., 2013. Five reasons 8 out of 10 business fail. Forbes [en línea]. Disponible en:http://www.forbes.com/sites/ericwagner/2013/09/12/five-reasons-8-out-of-10-businesses-fail/#49c809005e3c.

WATERS, C., 2013. Top reasons for small business failure. Startup Smart [en línea]. Disponible en: http://www.startupsmart.com.au/advice/finance/top-reasons-for-small-business-failure-study/.

WEILL, P. y VITALE, M., 2013. Place to space: Migrating to eBusiness Models. S.l.: Harvard Business Press. ISBN 1422163431.

ZOTT, C., AMIT, R. y MASSA, L., 2011. The business model: recent developments and future research. Journal of management, vol. 37, no. 4, pp. 1019-1042. ISSN 0149-2063.