Ficha - Artículo

Uniform Resource Locator-URL: www.cyta.com.ar/ta1601/v16n1a1.htm

 

 

Título:

Síntesis sobre la definición, funciones y elementos básicos del concepto de modelo de negocio

Title:

Synthesis of the definition, functions and basic elements of the business model

 

Autoría - Creator:

Camarena Martínez, José Luis /

Resumen:

En el presente trabajo se busca sintetizar aspectos concretos relacionados a los modelos de negocio: su definición, sus funciones y los elementos que lo conforman. Se parte de la premisa de que no existe un consenso sobre la definición, funciones y elementos de modelo de negocio por parte de la comunidad académica actual; sin embargo, sobresalen ciertas posturas que permiten entender a dicha variable desde diversos enfoques. En función de lo anterior, se llevó a cabo una investigación documental mediante la cual se revisó y sintetizó la literatura consultada. Con base a los resultados se propone una definición del concepto modelo de negocio, así como los elementos básicos que lo conforman.

Abstract:

This paper seeks to synthesize specific aspects related to business models: its definition, its functions and elements that comprise it. It is assumed that there is no consensus on the definition of business model by the current academic community; however, certain positions stand for understanding that variable from different approaches. Based on the latter, a documentary research was conducted by which the reviewed literature was synthetized. Based on the results, a definition of the business model concept and its basic elements are proposed.

 
 

Palabras Clave:

empresa, gestión, modelos de negocio

Keyword:

enterprises, management, business model

 
 
 
 

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Publicación - Publisher: Técnica Administrativa ISSN 1666-1680

Volumen: 16, Número - Number: 1; [ISSUE:69]

Fecha de publicación - Publication date: 15-01-2017

URL: www.cyta.com.ar/ta1601/v16n1a1.htm

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Revista: Técnica Administrativa - ISSN 1666-1680

Editorial: Ciencia y Técnica Administrativa - CyTA

email: cyta@cyta.com.ar