Strategies for the implementation of e-commerce as a business alternative in the SMEs of the Sierra Nevada de Santa Marta Issa Fontalvo, Sugey Martha Pymes SMEs Electronic Commerce Information Technology and Communication Today, new technologies have revolutionized the socioeconomic system providing more effective members of an organization solutions. In the Sierra Nevada de Santa Marta, SMEs are engaged in the marketing of their main sources of income but still they are driven by the traditional system of buying and selling. The implementation of strategies based on the principles of electronic commerce will help this population to emerge economically and geographic boundaries crossing in marketing their products, and also allow them to link to a technological society. This study determines descriptive, has a non-experimental design, being transactional, since it is centered on analyzing the state of the variables in a specific moment in time. Also, of the total population are the departments of Magdalena, Cesar and Guajira, on the representative sample of SMEs in the department of Magdalena, to which was applied an instrument type questionnaire of closed questions. Thus, the study shows the necessary strategies for the implementation of e-commerce as a business alternative that allows SMEs in the region studied recognize and implement them so that they can achieve higher levels of competitiveness and productivity through the automation of processes trade; allowing the representatives of these SMEs aware of the importance of linking information and communication technologies to their marketing processes, while recognizing the benefits that e-commerce offers its companies. 2015-07-15 Research article htm 140302 www.cyta.com.ar/ta/article.php?id=140302 es ADMG ADMG